According to Sensor Tower’s latest estimate, users on Apple App Store and Google Play Store have spent over $34.4 billion USD combined worldwide, in the first half of 2018. Compared to the same period in 2017, the number have increased by 27.8%.
However, despite App Store having only half as many app downloads than Play Store at 15 billion, it has generated nearly double the revenue at over $22.8 billion USD. For Play Store, it had over 36 billion app downloads, and generated $11.8 billion in revenue. This is a trend that happened in the past few years.
Overall, the total app revenue has increased by 27.8%, while Play Store having a larger improvement at 29.7% (vs 26.8%). The total number of app downloads also raised by 11.8%. the App Store did get a slightly bigger gain at 13.1% versus 10.6%.
The growth in both renvenue and downloads can be the results of more subscription-based applications, such as Netflix, Spotify, Tinder and Tencent Video.
For more information, you can visit Sensor Tower’s blog.
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